Generic promotions no longer capture travelers’ attention. AI-powered hyper-personalization ensures that customers receive highly relevant product recommendations, content, and offers tailored to their needs, increasing conversion rates and average spend.
By combining intelligent data capture, predictive analytics, and real-time engagement, AI enables businesses to offer deeply personalized, highly relevant experiences that drive higher conversions, increase loyalty, and maximize traveler satisfaction.
AI Powered Hyper Personalization
Example Use Case: A fragrance brand in duty-free leverages AI-powered recommendations to personalize the shopping experience. By answering just a few questions about their favorite scents at home, travelers receive tailored fragrance suggestions from the brand’s available selection, enhancing relevance, engagement, and conversion.
Understanding Travelers
Understanding Travelers
Hyper-personalization in travel retail starts with understanding travelers—their preferences, behaviors, and contextual needs at different stages of their journey. AI plays a critical role in enabling brands and retailers to connect with travelers in real time, gather insights, and deliver truly relevant experiences.
Unlocking information with AI for professionals
Personalize their Journey
Once the individual traveler’s needs and preferences are understood, the next step is determining how to personalize their journey for a seamless and enriching experience.
This can range from proactively providing relevant information and assistance to reduce stress, to offering on-demand recommendations for products and services, as well as exclusive pre-, during-, and post-journey experiences.
AI ensures that each traveler receives tailored offers, content, and services at every stage of their journey, enhancing convenience, engagement, and satisfaction.
AI in travel retail can feel overwhelming—but it doesn’t have to be. Start small, learn fast, and grow big. The key is to start today.
AI is transforming travel retail, but for many industry professionals, the sheer scale of possibilities can feel overwhelming. That’s completely understandable. With so many tools, trends, and technologies emerging, knowing where to begin is often the hardest part. Our recommendation? Start small.
Choose a concrete, manageable use case—whether it’s in-store personalized product recommendations, unlocking the information on your website via Whatsapp or a smarter approach to way-finding and departure times. Implement, learn, and refine. The key is to start today. AI isn’t a distant future—it’s happening now. The sooner you begin, the sooner you’ll see real, measurable impact.